Airline e-Commerce: Log on. Take off. by Michael Hanke PDF

By Michael Hanke

ISBN-10: 0415775795

ISBN-13: 9780415775793

ISBN-10: 0415775809

ISBN-13: 9780415775809

From the few tickets that have been bought through Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, international on-line shuttle has grown to generate this day greater than part 1000000000000 cash in annual profit. This improvement has introduced major alterations to the airline company, trip markets, and shoppers. this present day, airways world wide not just use e-commerce for affiliate marketing online and promoting but additionally as a platform to provide certain prone and functions that experience no counterpart within the actual world.

This publication is an in-depth creation to airline e-commerce. It covers a wide scope of components which are necessary to an airline’s ongoing electronic transformation.

  • Digital houses & features

  • E-marketing

  • E-sales & distribution

  • Web buyer service

  • E-commerce organization

  • E-commerce strategy

Written by means of an airline e-commerce specialist and illustrated with a number of examples of major airways during this sector, Dr. Hanke offers for finished "behind-the-scenes" info of the way airline e-commerce works. This ebook is a vital spouse for college kids and practitioners alike since it permits the reader to obtain a radical beginning of airline e-commerce. moreover, the e-book allows the reader to understand the ramifications of airline e-commerce in convinced company parts and to take powerful motion for a winning e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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