Download e-book for kindle: Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

ISBN-10: 3319399454

ISBN-13: 9783319399454

This booklet offers the newest study on nationwide model and personal label advertising and marketing, within the type of unique, rigorous and suitable contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related themes, reminiscent of model naming and packaging judgements, rate elasticity, positioning, branding, buyer habit, fiscal quandary, techniques in progress, and mature inner most labels.

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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht


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