By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht
This booklet offers the newest study on nationwide model and personal label advertising and marketing, within the type of unique, rigorous and suitable contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related themes, reminiscent of model naming and packaging judgements, rate elasticity, positioning, branding, buyer habit, fiscal quandary, techniques in progress, and mature inner most labels.
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Extra info for Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics)
Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht