Advances in National Brand and Private Label Marketing: - download pdf or read online

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman

ISBN-10: 3319201816

ISBN-13: 9783319201818

This publication offers the newest learn and up to date reports within the box of nationwide model and personal label advertising. It covers quite a lot of themes, together with retailing, advertising, basic company, psychology, economics and records. It addresses various components of software, comparable to model naming and packaging judgements, rate elasticity, positioning, branding, purchaser motivation, on-line groups, monetary predicament, recommendations in progress and mature inner most labels. The contributions are equipped in response to the subsequent issues: buyer behaviour, strategic judgements, branding, industry tendencies and theoretical examine. The ebook offers a set of unique, rigorous and correct contributions from the 2015 nationwide manufacturers and personal Label advertising and marketing convention in Barcelona. 

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Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman


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